Pro-Fit Construction
Objective: create branding for rapidly growing construction company
Pro-fit Construction specializes in full interior fit out and facade solutions. They asked Site Media to develop corporate branding, which Pro-Fit can use on the website, brochures and business cards and also workers uniform. Site Media were up for the challenge.
When you think of a construction brand first thing that comes to mind is building, construction helmet and crane – that seemed to us a bit trivial and overused in a construction branding. After a short discussion we found out that Pro-Fit uses render carrier boards as their main material for facade solutions which has an outstanding track record worldwide. We decided to associate Pro-Fit brand with the carrier board schematic image.
Carrier Board Layers and Pro-Fit Logo Design
Logo in Grayscale
Once the new brand had been created Site Media were able to design a modern and attractive website.
Pro-Fit Construction Home Page
Featured objects slideshow is shown on the front page. Single pages have all needed information: About Pro-Fit Construction, Services, Projects (Photo Gallery) and Contact Information. Pro-Fit staff can easily update information on the website using content management system based on WordPress.
Finally, we produced design for Pro-Fit business cards, letterhead and uniform and also provided Pro-Fit with style guide for their future promotional merchandise and corporate literature.
Pro-Fit Construction Business Pack